The Wall Street Journal wrote today about a new U.S. Congress effort to create an opposition to Iran's current rulers. Their secret weapon? Words. Rather than add more economic sanctions or increase the political pressure coming out of press offices, the Congress is working on a bill to give Iranians unfettered access to the Internet and all of its communications tools such as Facebook and Twitter. These are the very means by which many Iranians were beginning to protest recent election problems prompting their governement to cut off access. By recognizing the revolutionary benefits of simple communication, Congress has discovered the real power of these tools that we take for granted in the West.
It's an example we can use in our companies when doubt is cast on the importance of social media and effective communication with and by customers and employees. Internal community platforms harness this power to the benefit of the company to overthrow competitors. External communities also reap the benefits for their participants and the companies that enable it. Companies that shy away from the strength of these communications risk a competitor doing it first and stealing the benefits. We've always heard that the pen is mightier than the sword. It's still true.
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